2026 상반기 최대 규모 IFS 프랜차이즈 창업 박람회 총정리(2026.4.2~4.4) 카페 줄고 늘어난 창업아이템

#StartupExpo #Franchise #Startup This video summarizes the scene at the largest IFS Franchise Startup Expo held at COEX in the first half of 2026. Startup expert Director Lee Hong-gu personally tours the site to introduce the latest trends and noteworthy brands. Here is a summary of the key points. 1. 2026 Startup Market Trends • Business Change and Renewal: The keyword 'business change,' which involves rebranding existing stores rather than starting new businesses, is gaining traction. [01:15] • Labor Cost Reduction and Automation: The adoption of technologies that reduce reliance on human labor, such as cooking robots and gimbap-making machines, is active. [01:38] • Efficiency-Focused Items: Items capable of generating high efficiency at low costs, such as one-person startups, unmanned stores, and small-capital startups, are receiving attention. [00:57] 2. Key Brands and Items to Watch • Food Service (Mala Tang & Snack Food): o Mala Tang: Brands such as 'Lawa Mala Tang' and 'Tanghua Kungfu' have fully established themselves as a popular trend and appeared in large numbers at the exhibition. [02:41] o Yamsam Gimbap: Actively introducing automation systems that utilize robotic arms to reduce labor costs. [01:38] o Myeon Sikdang: A brand recording high profit margins in university areas due to its cost-effective menu composition. [13:42] • Unique Dining Brands: o Record Pizza: Differentiated by a sports pub concept, this brand garnered attention after being opened by soccer player Ahn Jung-hwan. [04:31] o Jiho Hanbang Samgyetang: Introduced as a stable, long-running brand with a franchisee ratio of over 5 years reaching 86%. [05:57] o Kamon (Vietnamese Noodle Soup): It garnered attention as a case where a small store of 15 to 16 pyeong recorded monthly sales of over 100 million won. [10:55] • Non-dining and Unique Items: o Thursday: A service business with a unique concept as a "neck care shop." [06:55] o Gacha Shop: A claw machine shop where the owner's management capabilities are crucial remains popular. [07:41] o Hotel Brokerage and Consignment: Real estate services have also emerged that handle everything from recommending motel/hotel listings to renovations and operational management. [08:05] 3. Advice from Startup Experts [15:34] • Verify the Headquarters' Philosophy: Rather than choosing items that are trendy and disappear quickly, it is important to select a headquarters with a serious philosophy that can ensure long-term success. • Cost Efficiency: Given the difficult economic climate, you should look for a model that can generate high efficiency with minimal costs rather than investing heavily. Please let me know if you have any questions about more detailed startup information or specific brands!