Don Norman: 21st Century Design, Controversy, AI, Hard Problems, and Legacy

Our exclusive conversation with Don Norman, Co-founder and Principal Emeritus at Nielsen Norman Group and, Author of The Design of Everyday Things. 0:00 - Introduction 2:20 - Back from Retirement 4:12 - Philosophy 6:38 - Evolution of design 8:02 - Problem with design industry 9:10 - HCI is wrong 12:03 - No Design CEOs 15:21 - Power, Wealth 16:40 - Artificial Intelligence 23:25 - Surprising evolution of AI 31:19 - Controversy 35:32 - What's wrong with Apple 38:38 - Virtual reality 40:30 - Technologist 42:38 - Theory vs reality 44:38 - Generalist 45:53 - People, History 48:13 - Hardest problem 51:20 - Great designers 53:38 - Conflict of past work 55:53 - Better world 1:00:29 - Educate on history 1:00:57 - Legacy, Don Norman's Prize 1:04:42 - Sustainability 1:07:43 - Ethics, Morality, Fairness 1:08:56 - 21st Century 1:12:18 - Final advice Don Norman talks to Felix Lee about Design, AI, Controversy, Politics, Hard Problems, Climate Change, Future, and Legacy. EPISODE LINKS: Don Norman's LinkedIn:   / donnorman   Don Norman Design Award: https://dnda.design Book - Design for a Better World:   / design-for-a-better-world   ADPLIST'S NEWSLETTER 📫 200,000+ read our free newsletter that breakdown questions about designing things people love, and working in tech. Sign up: https://adplist.substack.com Join Our Community: Learn more: https://adplist.org/ LinkedIn:   / adplist   Twitter:   / adplist   WHO ARE WE: Welcome to the official ADPList YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our mission is to bring the world's expert knowledge to millions worldwide. Ask us a Question: Tweet us @ADPList or email us at [email protected] - if your email is long, we might not read it, but you never know…