Inside Vince McMahon’s Bodybuilding Failure

He had Hulk Hogan. He had WrestleMania. Then Vince McMahon tried to conquer bodybuilding — and nearly lost everything. In 1990, Vince McMahon launched a new bodybuilding venture that promised to merge pro wrestling-style entertainment with elite physique athletes. The goal: turn real bodybuilders into TV superstars with characters, storylines, and pay-per-view shows. Backed by WWF money and promoted alongside his supplement brand ICOPRO, this experiment was supposed to redefine fitness entertainment. 00:52 Vince McMahon, The Ringmaster 04:50 Bodybuilding’s Unwanted Invader 05:59 Mr. Olympia Ambush 08:24 WBF is Officially Born 10:39 Muscle Wars: The Empire Gets Petty 12:39 The WrestleMania of Muscles 17:03 WWF SuperStars vs. WBF BodyStars 22:12 Vitamins, Syringes, and Subpoenas 24:00 No Juice, No Joy 25:57 Worst Bodybuilding Show in History 29:28 The Final Flex, McMahon Taps Out 31:17 Vince McMahon vs. The Feds 32:15 No Chance in Hell #wbf #vincemcmahon #wwe #wwf #bodybuilding #weider #ifbb