The Rise of "Carnivore Wellness"

  / totallyforkable   become a Patron and get exclusive perks and content! Use code FORKABLE50 to get 50% off your first Purple Carrot order! https://www.purplecarrot.com/ Today we're deep-diving into the rise of the "carnivore"-centric wellness trend that has taken social media by storm over the last year. We discuss influencers like Nara Smith, the beef industry's influencer marketing strategies, and whether vegan brands should be worried. My reel about checkoff programs:   / crn2n_ondjt   Articles referenced: The carnivore is back. Are vegan brands out? https://www.voguebusiness.com/story/b... TikTokers Aren’t Actually Putting Beef Tallow on Their Faces https://www.eater.com/24339439/tiktok... The Skin Benefits of Beef Tallow Are Lathered on Thick https://sentientmedia.org/the-truth-a... The Beef Expert Network: How the Checkoff Uses Influencer Marketing https://sentientmedia.org/the-truth-a... Beef Checkoff Using Influencer Marketing to Drive Beef Demand https://www.prweb.com/releases/beef-c... How Your Checkoff Dollars Create Trust Through Influencer Marketing https://www.iabeef.org/about-us/newsr... EPA report about leather tanning: https://cfpub.epa.gov/ncer_abstracts/... Time codes: Intro 00:00 Vogue article 01:09 Nara Smith beef tallow moisturizer 02:08 The pivot to animal products 07:00 Beef and dairy marketing 08:25 Tallow's multiple uses 09:45 Gwyneth Paltrow influence 12:15 Beef influencer partnerships 13:35 Politicization of food 20:42 Vegan beauty 21:43 Leather & vegan fashion 22:34 Final thoughts 27:11 Outro 29:11