A Golden Ticket to Golf's Willy Wonka Factory

🎙️ This week is a special crossover episode between Both Sides of Par and Linked by Golf. Linked by Golf host Ross joins Colin Gray on Both Sides of Par to share a behind-the-scenes look at his visit to the European headquarters of Srixon, where thousands of custom-fitted clubs are built and shipped across Europe every week. From walking the factory floor and watching master club builders at work, to learning how custom fitting, swing weight, loft, lie and shaft specifications are meticulously checked, Ross gets a rare insider's view into the craftsmanship behind modern golf equipment. This episode is also a great introduction to Both Sides of Par, the podcast that explores golf from both ends of the handicap spectrum, following the journeys, challenges, frustrations and improvements of everyday golfers. Whether you're trying to break 80, break 100, or simply enjoy the game more, Both Sides of Par offers honest conversations and practical insights for golfers on their own journey of discovery and improvement. • Ross explains how his visit to Srixon's European custom-build headquarters came about • A tour inside the facility where custom-fitted clubs are assembled for golfers across Europe • The surprising amount of hand craftsmanship involved in modern club building • How custom fitting works beyond shaft flex and club length • Why swing weight, grip weight, loft and lie angles matter more than most golfers realise • The quality-control process every custom-built club must pass before shipping • The relationship between Srixon, Cleveland Golf and XXIO • Why Ross became an even bigger believer in custom fitting after the visit • The skills and expertise required to build clubs to tour-level standards • A discussion on whether higher-handicap golfers should consider custom fitting • Ross shares details of the upcoming Srixon feature episode on Linked by Golf 📸 Instagram: @bothsidesofpar 🌐 Website: bothpar.com 📸 Instagram: @linkedbygolfpodcast 🎧 Podcast: Linked by Golf If you enjoy thoughtful conversations about golf improvement, equipment, coaching, courses and the people who make the game special, be sure to subscribe to both podcasts and follow along as Ross continues to explore the stories, experiences and lessons that connect us all through golf