Demo: Data Product Studio in SAP Business Data Cloud | Data, Governance & AI | SAP TechEd 2025

See how SAP Business Data Cloud and the new Data Product Studio turn siloed data into governed, reusable products for analytics and AI. In this SAP TechEd demo, we show how to move from scattered sources to business-ready data products on SAP Business Technology Platform (SAP BTP). You’ll see how teams connect SAP and non-SAP data, define a semantic model, and publish governed assets that downstream analytics, apps, and agents can trust. New this year, we highlight Data Product Studio in SAP Business Data Cloud (SAP BDC) – a single workspace to create, model, version, and manage data products with visual tools and SQL-based transformations, including lineage and lifecycle controls. This makes it easier to harmonize SAP and non-SAP data and maintain consistent definitions across your business data fabric. We also touch on SAP Snowflake as a solution extension for SAP BDC, giving customers additional flexibility in compute and storage, and on BDC Connect for Snowflake for bi-directional, zero-copy data and metadata sharing—so you can extend your governed fabric to where your data already lives. Finally, we show data sharing between SAP BDC and SAP HANA Cloud, enabling reuse of existing objects (like SAP HANA calculation views) while preserving KPIs and governance across transactional and analytical workloads. Whether you’re a data engineer, analytics lead, or platform owner, this demo offers a pragmatic path to trusted, reusable data products that accelerate AI and analytics – keeping your core clean, your controls intact, and your teams focused on measurable outcomes. Speaker: Sabrina Pfeffer, Demo Expert, SAP 00:02 - Sales manager checks 2025 pipeline in Joule → open Revenue Pipeline app 00:54 - Data analyst in Business Data Cloud: browse SAP-managed products → SAP BW/HANA generator 02:41 - Data Product Studio: combine SAP S/4HANA, SAP BW, Snowflake, SAP ECC → build derived data product 03:22 - Share to SAP HANA Cloud (zero copy) → analyze data → predict with SAP-RPT-1 via AI Foundation 05:29 - Expose prediction to Joule Agents → dashboard shows top 5 inquiries → wrap-up Watch all SAP TechEd replays: https://sap.to/605773UuS Explore SAP Business Data Cloud: https://sap.to/605873Uus Follow us on social: LinkedIn: https://sap.to/605973Uut Instagram: https://sap.to/605073UuQ Facebook: https://sap.to/605173Uuv Threads: https://sap.to/605273Uua About SAP: As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/605373Uux #SAP #DataAndAnalytics #TechEd