The Café Taking on Starbucks: Ettarra Coffee House | Mumbai's Most Viral Café | Pinkvilla Biz

What does it take to build a café that people call their second home? In this episode of Pinkvilla Biz, we step inside Ettarra Coffee House, one of India's fastest-growing homegrown café brands that's redefining coffee culture with South Indian roots and modern innovation. Founded by brothers Sujay Shetty and Vinanjay Shetty, Ettarra blends specialty coffee, comforting food, and a community-first philosophy to create an experience that's much more than just a café. In this episode, we uncover: Why the brothers left the traditional family restaurant business to build Ettarra The meaning behind the name "Ettarra" How they reinvented South Indian filter coffee for a new generation The secret behind their community-driven café culture Their unique menu featuring modern dishes with Indian flavours Celebrity regulars including Jonty Rhodes, Sachin Tendulkar, Johnny Lever and Rajesh Krishnan How they grew from a single café to multiple outlets without losing their identity Why they believe community is more valuable than revenue From first dates and coffee conversations to building a loyal community, this is the inspiring story of Ettarra Coffee House. #EttarraCoffeeHouse #CoffeeBusiness #PinkvillaBiz #CafeBusiness #CoffeeCulture #FilterCoffee #SpecialtyCoffee #CafeLife