Winemakers of France's Bordeaux region forced to adapt to survive • FRANCE 24 English

Wine is the lifeblood of France's southwestern Bordeaux region, employing 60,000 people both directly and indirectly. But faced with falling consumption, overproduction and the French state's "grubbing up" scheme, the wine industry is being forced to reinvent itself in order to survive. Winemakers are seeking new outlets, whether that means distilling surplus stock or developing sparkling or alcohol-free wines. FRANCE 24's Antonia Kerrigan and Fadile Bhayat report. #France #wine #Bordeaux Read more about this story in our article: https://f24.my/BlRL.y 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen