숨만 쉬어도 돈이 드는 세상이 됐다 중산층을 멈춰 세운 5대 소비의 몰락

"Driving a 15-year-old car isn't a failure; it's the smartest survival strategy." In 2026, the middle class in South Korea has lost its way. Wages remain stagnant, but fixed expenses, which are outpacing even the simple act of breathing, have outpaced them. Behaviors that would have been considered "poor" in the past have now become "smart survival strategies." Eating out, traveling, home appliances, cars, housing. We analyze the real reasons why these five consumption patterns that supported the South Korean economy have stalled, and the harsh yet wise reality of household budgets. How is your spending now? In these uncertain times, we support you in protecting your cash and your family. #middleclass #consumptionslump #economicoutlook