T2. - EP. 20 - Mercedes y José Ignacio Coronel | Joyería Arteplata | Legado de Familia

We learn the story of the Coronel family, the second generation at the helm of Arteplata, a family business dedicated to jewelry in 925 sterling silver and 18-karat gold. The company was born from its founder's passion for metals, stones, and geology. Throughout the conversation, Mercedes and José Ignacio recount the company's beginnings, from their first sales at trade fairs with products brought from Mexico to the consolidation of a brand recognized for its personalized attention and dedication to service. They also share childhood memories of accompanying their father to quarries and geological exploration projects, experiences that sparked an early connection with the world of precious stones and metals. Furthermore, they reflect on the challenge of continuing a family legacy, the importance of gaining experience outside the company, and how to build a culture centered on people and the customer experience.