Half the Watch Market Is About to Collapse!

Half the watch market is about to collapse. The other half might be the best buying opportunity in years. After 13 consecutive quarters of decline, the secondary watch market finally turned positive in 2025. The narrative was clean — correction over, real collectors back, recovery underway. Then the Strait of Hormuz closed, oil cleared $100, gold hit $5,000, and the stock market entered correction territory. Eight weeks later, the recovery story looks very different. But here's what most people are missing: the crisis isn't hitting all watches equally. It's accelerating a split that was already underway — between a small group of references behaving like hard assets and a much larger group that may never recover their value. Twenty-eight of the thirty-five most-tracked brands on the secondary market were already declining during the so-called recovery year. The "turnaround" was three names dragging the index up. Strip them out and the market never actually healed. In this video I break down the three forces reshaping watch prices right now, why the Big Three are decoupling from the rest of the market, the 30/60/90 day window and what it means depending on whether you're buying, selling, or holding, and exactly which segments to avoid. This is not a political video. The geopolitics are context. The story is watches and what to do with the ones you own. I'm a collector. I'm in this market with you. I'm making the same decisions you are. For more research, articles, and market updates between videos, visit the website: https://my-watch-journey.ghost.io/