Progressively Improving E-Commerce (Chrome Dev Summit 2017)

Online shopping is a fundamental challenge for the mobile web. Last year, mobile e-commerce was worth $123 billion in the US alone, and globally the mobile share of e-commerce is growing. Around two thirds of purchases on mobile are now on the web — and yet conversion rates are far lower than on desktop. In this video, Sam Dutton and Rowan Merewood focus on what matters to your business and your users, using those metrics to prioritise and prove modern web features. Find out how to build better landing and browsing pages, reduce login and checkout friction, and implement network-resilient, offline-enabled search. Check out the rest of the Chrome Dev Summit videos here: https://goo.gl/ekCoVu Subscribe to the Google Chrome Developers channel: http://goo.gl/LLLNvf event: Chrome Dev Summit 2017; re_ty: Publish;