The Psychology of Social Media Marketing

The Psychology of Social Media Marketing The Pros v.s. Cons of AI in Social Media Marketing (In relation to the Psychology) We deconstruct and inform the audience on the positive effects of AI in social media marketing. We inform the audience on the negative effects of AI in social media marketing. RESOURCES: Sprout Social. "Measure Brand Health Accurately with AI Sentiment Analysis." https://sproutsocial.com/insights/ai-senti... ● Sprout Social. "How to Use Sentiment Analysis to Analyze Customer Opinion." https://sproutsocial.com/insights/sentimen... ● Harvard Business Review. "How AI Is Transforming Marketing." https://hbr.org Forbes. "The Role of AI in Understanding Customer Sentiment." https://forbes.com Https://www.aprimo.com/blog/why–AI–is–tran... https://www.m1–project.com/blog/rise–of–AI–in–social–media–advertising https://www.socialinsider.io/blog/ai-drive... https://www.ibm.com/think/topics/chat-mark... • HubSpot AI Marketing Reporthttps://blog.hubspot.com/marketing/ai-mark... • Originality.ai AI Content Statisticshttps://originality.ai/blog/ai-content-sta... 2 • Deloitte State of Generative AI Researchhttps://www2.deloitte.com/us/en/pages/cons... • Journal of Business Research — The AI Authorship Effecthttps://www.sciencedirect.com/science/arti... • Search Engine Journal — AI Brain Fry Researchhttps://www.searchenginejournal.com/market... • Homogenization Effects of LLMs on Human Creative Ideationhttps://arxiv.org/abs/2402.01536 3