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You definitely did it, but you didn't even suspect that it was supporting the environment! Cut old jeans into shorts? Alter your mother's dress? Let a T-shirt "go to rags"? Congratulations - you are already a secret agent of conscious consumption! But do modern brands really care about the environment, or is it just fashionable marketing? From this video you will learn: ♻️ How did H&M, Zara and Nike end up in high-profile "non-eco" scandals? ♻️ Why can clothes made from recycled materials be more expensive? ♻️ How did hippies, Patagonia and Earth Day change fashion? We will see how upcycling works (creating new things from old things) and get acquainted with brands that sew from advertising banners, parachutes and even car airbags. And this video is in a new format and we really count on your support and appreciation! You can learn more about RE:INVENTEX here https://www.reinventex.com.ua If you are a production owner, fill out this questionnaire and we will get back to you with an interesting offer. https://bit.ly/anketa_autsors "neLegka Prosplyustvo" supports the Made in Ukraine project https://madeinukraine.gov.ua For questions and suggestions, write here: [email protected] Video created by: KOALA_MEDIA #neLegkaProsplyustvo #stanislavchernobay #textilerecycling 00:00 you are an agent of conscious consumption! 00:51 conscious consumption of clothing appeared before us 01:25 hippies and ecology 02:08 what is recycle ♻️ 02:30 patagonia — eco pioneer 03:27 another opportunity for you 03:44 recycling boom in 2000-x 04:11 what is greenwashing 05:32 eco leather is not "eco" at all 06:19 sneakers by subscription 06:55 what else will we show you 07:13 textile recycling revolution in Ukraine 07:53 collars made of recycled materials 08:32 re:inventex surprises with textile recycling products 29:08 recycle ♻️ upcycle 29:16 Ukrainian eco-brands 30:22 didn't forget to subscribe?

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