Product & Marketing: How to Operate as One Team

Have you ever noticed that Product teams and Marketing teams can be fully aligned on their own goals… yet still miss the bigger picture? 👀Or that “great product” and “great campaign” don’t always translate into real user value and growth? 😶 Join our meetup to explore why Product and Marketing can no longer operate in parallel — and how true impact is created only when both functions work as one system. We’ll break down how decisions across Product and Marketing shape the full user journey, where alignment breaks, and how teams can collaborate to drive real business results — from market understanding to retention and growth. Speakers: 🎤Natallia Tarasevich – Product Manager / Product Owner / Business Analyst with 5+ years in Tech and Healthcare and 16+ years in Payments, Financial and International Banking 🎤Aryna Barysionak – Lead Marketing Manager with 8+ years of experience in B2B and B2C, inbound/outbound lead generation, and workflow automation 🔑 Agenda: Why Product and Marketing must align from the very beginning; Where collaboration creates the biggest impact; How value gets lost between product decisions and messaging; What Product and Marketing each bring to the user journey; A practical framework for better joint decisions; How alignment drives positioning, growth, and real impact; Q&A session. 👨‍💻 Recommended for: Product Managers, Marketing Managers, Product Owners, Business Analysts, and anyone working at the intersection of product, growth, and customer experience. Duration: ≈ 1.5 hours Language: English Our social networks: Telegram: https://t.me/andersen_courses Instagram:   / andersencompany   Facebook:   / andersensoft   LinkedIn:   / posts   Our vacancies: https://people.andersenlab.com/vacanc... #andersen_meetup​ #andersen_people​ #meetup