How to Build a B2B Podcast That Drives Pipeline with Tom Hunt (Growth Activated)

What You'll Learn • The Strategic Sequencing Framework: Why a podcast must be the final marketing channel an organisation builds after scaling an organic social media presence . • The Podcast Positioning Matrix: How to define a narrow niche and a distinct narrative edge to stand out in saturated digital spaces . • The Guest Selection Blueprint: How to target enterprise accounts strategically to demonstrate short-term commercial return to your finance director . • The Three-Role Operational Model: The exact breakdown of hours, capital, and team roles required to run a corporate show efficiently. • Host Quality Metrics: How tracking host-to-guest speaking ratios and filler words systematically optimises total audio production value. • The Listicle Acquisition Playbook: How to secure placements on historic industry roundups to guarantee discoverability by artificial intelligence tools. • Human-in-the-Loop Post-Production Automation: How to leverage automated post-production workflows without sacrificing human editorial oversight. Resources • Mandy (Walker) Hornaday on LinkedIn (  / mandyhornaday  ) - linkedin.com/in/mandyhornaday (  / mandyhornaday  )   • Growth Activated on LinkedIn (  / growth-activated  ) - linkedin.com/company/growth-activated (  / growth-activated  ) • Growth Activated’s Website (https://www.growthactivated.com/) - growthactivated.com (http://growthactivated.com) • Growth Activated on Apple Podcasts (https://podcasts.apple.com/us/podcast...) - https://apple.co/4wVrn1N • Growth Activated on Spotify (https://open.spotify.com/episode/6Ww1...) - https://bit.ly/4vb8jLj • Special Mention: Gabe Lullo on LinkedIn (  / lullo  ) - linkedin.com/in/lullo (  / lullo  ) • Fame’s Website (https://www.fame.so/) - fame.so (https://www.fame.so/) • Cash Machines’ Website (https://www.tomhunt.io/) - tomhunt.io (http://tomhunt.io) • Cash Machines on LinkedIn (  / cash-machines  ) - linkedin.com/company/cash-machines (  / cash-machines  ) • Tom Hunt on LinkedIn (  / tomhuntio  ) - linkedin.com/in/tomhuntio (  / tomhuntio  ) • Tom Hunt on X (formerly Twitter) (https://x.com/tomhuntio) - x.com/tomhuntio (http://x.com/tomhuntio) 💡 Want a personalised takeaway from this episode? Answer 2 quick questions and get a custom action plan in your inbox: https://forms.fame.so/confessions-of-...