Где теперь делать рекламу?

What should we do after social media blocks and advertising bans on some of them? How can brands and bloggers communicate with their audiences? There's a tool that's not dependent on algorithms, can't suddenly "leave Russia," and has remained one of the most effective communication channels for many years. It's email marketing. If the words "email newsletter" conjure up images of spam, discounts, and endless promo codes, this episode might surprise you. We'll explore why good newsletters are becoming fully-fledged media outlets that people actually wait for and read in their inboxes. Using the examples of jewelry brand AVGVST, ORNAMENT magazine, and eyewear brand P.Y.E, we'll discuss how to create emails that people want to open, why brands are investing in email marketing, and what challenges it solves today—from building loyalty to sales. We're discussing this with some of the most powerful email marketers in the market: Konstantin Gushchin and Daria Levushkina from Unisender, Natalia Sharikova from Aviasales, Tatyana Konovalchik from ZARINA, and Pavel Berzyaev from Digital Learning. For advertising and partnership inquiries: [email protected] Listen to us in audio: https://newletter-unisender.mave.digi... Read the notes in the Envelope: https://www.unisender.com/ru/blog/zac... Timecodes: 0:00 The most reliable marketing tool 0:56 How has everything changed since social media was blocked? 8:55 How to write an engaging email? 11:08 What is Unisender? 2:17 PM "Russian Mailchimp" 2:56 PM How does Unisender work? 4:52 PM Examples of great newsletters: AVGVST, P.Y.E, ORNAMENT magazine 8:23 PM How to create a great newsletter? Basic rules 31:19 PM Why is email marketing effective? TikTok:   / _newmessage_   Website: https://www.unisender.com (https://www.unisender.com/) Blog: https://www.unisender.com/ru/blog/ Telegram: https://t.me/unisender VKontakte: https://vk.com/unisender Instagram*: instagram.com\unisendercom Facebook*: https://www.facebook.com/unisender/?l... Habr: https://habr.com/ru/companies/unisend... Unisender School: https://school.unisender.com *Meta is recognized as extremist Organization Sources: https://www.fastcompany.com/91385181/...    • Getting Started with Email Marketing: Full...   https://www.unisender.com/ru/blog/top... https://cmo2cro.substack.com/p/newsle...