Why Lobster Is a $1B Fraud

Lobster is the ultimate symbol of luxury dining. $80 a plate, served in the finest restaurants in the world. But 100 years ago lobster was considered trash food — so cheap it was fed to prisoners and servants. Nothing changed about the lobster. Everything changed about the marketing. In this video: Why lobster was prisoner food 100 years ago The marketing campaign that turned trash into treasure How restaurants charge 1000% markup on a bottom feeder Why the $1 billion lobster industry is built on manufactured prestige Subscribe for weekly breakdowns of how luxury brands really make their money. #lobster #foodscam #luxurylessons #foodfraud #expensivefood #restaurantscam #luxuryfood