Как ON построил бренд на МИЛЛИАРДЫ ДОЛЛАРОВ? Гениальный маркетинг кроссовок

Today, there's no one on "On Growth"! Instead of a regular podcast, Andrey and Stepan will explore why ON is the leading sports brand today. Stepan's Telegram channel: https://t.me/zaitsevstepan Andrey's Telegram channel: https://t.me/OsokinOsokin In this episode: How did ON sneakers conquer the world? How did Nike help them do it? Why did ON become a brand for billionaires? The "On Growth" podcast is a project from two successful professionals who know life beyond the book. Andrey Osokin, a top manager at a major corporation, and Stepan Zaitsev, an entrepreneur and businessman, discuss with their guests what skills are essential for survival in the world of the future. Timestamps: 00:00 Intro 01:55 On stores are now accessible via an online queue 04:21 About the logo and design 05:06 How did the On brand begin? 08:10 How do marketing awards help companies? 09:38 About brand positioning 13:50 Product image and jogging with employees 15:27 First achievements in sports 17:16 "On sneakers are the uniform of billionaires" 20:42 How did Nike and Federer help On? 23:10 IPO, Nike's new failure, and a collaboration with Loewe 26:25 Zendaya is our everything 28:51 Marketing life hacks using On as an example 33:05 Secrets of On's success We are not psychologists or coaches, just two grown men who have accumulated a lot of experience and want to make your life a little better and easier. Subscribe and grow with us – GROW! For advertising and partnership inquiries: [email protected] #history #marketing #onrunning #business