How Regional Associations Can Hold Advantages Over their National Counterparts

In this week's episode of the Six Degrees of Associations, presented by Big Red M and hosted by Lucas McCann, we visit with Russ Webb, QAS, CAE. Russ is CEO of the Bay Area Apartment Association in the Greater Tampa region and joins us to talk association shop. We learn about the advantages of a regional association, which can be substantial, though knowing how to leverage that natural value-add is not necessarily something every regional organization is able to capitalize on. Other important themes we explore include: Why bigger is not always better and complacency is the enemy of innovation. Not being afraid to fail and learning from those moments. Net promoter scores and leveraging mentorships. Concentrating on member recruitment at the expense of retention and fixing the leaky bucket of members who fail to engage or renew their membership. Learn more about the Bay Area Apartment Association: https://www.baaahq.org/ Follow Russ on LinkedIn:   / russwebb   About Big Red M: ⁠https://bigredm.com/ ⁠