PGIM's Sharpshooter Approach to $60B in US Real Estate w/ Soultana Reigle

She oversees $60 billion in U.S. real estate equity, and she says the old playbook is done. Soultana Reigle is Managing Director and Head of US Equity at PGIM Real Estate, where she leads the firm's $60B US equity platform and serves as Senior Portfolio Manager for its US value-add strategies. PGIM Real Estate manages over $200B in debt and equity globally, and sits within PGIM, the $1.4T asset management arm of Prudential Financial. In this episode, Soultana breaks down how PGIM is deploying capital across the country, why ""sharpshooting"" specific deals has replaced broad-based sector bets, and where she's finding the best opportunities in today's market. Shoutout to our sponsor, Lennar Investor Marketplace. New construction rental investments with comps, returns, and underwriting built in. CHAPTERS 00:00 – Introduction 05:31 – Building a $60B Value-Add Platform from Scratch 09:04 – GFC Lessons 13:52 – The ""Sharpshooter"" Strategy and Sourcing $8B in Deal Flow 15:02 – Senior Housing and Low-Latency Data Center Thesis 25:24 – Buying a San Francisco Office Asset 33:48 – Capital on the Sidelines and Navigating ""Higher for Longer"" Rates 44:20 – AI Disruption, Career Advice, and why EQ is a Superpower If you enjoyed this conversation, don't forget to LIKE, COMMENT, and SUBSCRIBE for more deep dives into commercial real estate. 🎧 More Episodes: For more episodes of No Cap Podcast by CRE Daily, visit our podcast page: https://www.credaily.com/podcast/ Get Smarter About What Matters Join 65,000+ industry leaders getting the latest market insights and trends delivered straight to their inbox. Sign up for the CRE Daily Newsletter today! 👉🏻 https://www.credaily.com/newsletter-s... About No Cap Podcast No Cap by CRE Daily offers an unfiltered look into commercial real estate's biggest trends and the financial dynamics shaping the industry. Co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential figures in real estate. About CRE Daily CRE Daily empowers professionals with the knowledge they need to make smarter business decisions. Our flagship newsletter, read by over 65,000 investors, developers, brokers, and industry leaders, delivers concise, need-to-know trends, making us one of the fastest-growing media brands in commercial real estate. Podcast: https://www.credaily.com/podcast/ Facebook:   / credaily   Instagram:   / thecredaily   TikTok:   / thecredaily   X (Twitter):   / thecredaily