Dimi Bartolillo in conversation with Ceretivity with Shandel

Curious about the ingredients for an award-winning marketing campaign? Wanting to achieve the profile value of an award - for you and your team - but you're unsure where to start? This episode of Ceretivity with Shandel features Dimi Bartolillo, Head of Marketing and Brand at Helia. Dimi shares the ins and outs of their LMI, Lets Me Invest campaign - from conception through to results. And she talks us through the Mumbrella award the team won in recognition of this marketing campaign. Dimi offers great insights about how the campaign was shaped by speaking to 'the black hats'. They are the brokers who are part of the audience whose perception of LMI they wanted to positively shift. And Dimi also explains that the campaign was executed on a modest budget, an inspiring point for others with similar budgets. The campaign achieved a 2% increase in positive sentiment for LMI as well as building relationships and engagement with the broker audience - brokers were asking Dimi after the campaign launched if they could be involved in the next one! If you'd like to reach out to Dimi directly about their award-winning LMI campaign for Helia, you can connect with her on LinkedIn (  / dimibartolillo  ) . To chat with Shandel at Ceretivity, please email [email protected]