Introducing Agent Hub & Agent Builder: Plus the $100K Battle of the Builders at UNBOUND

Adam Cuzzort is VP of Product and GM of HubSpot's Builder Platform. He's also an amateur pilot—and his take on AI agents borrows from aviation: Optimize for trust. In this episode, Adam introduces Agent Hub and Agent Builder—HubSpot's new home for your entire AI go-to-market team. Every agent visible in one place, built on one canvas, running on the data that already knows your customers. He also breaks down why your agents and your CRM need to be the same thing—not connected things—and what that means for the partners building on HubSpot right now. Plus: Adam is a judge at HubSpot's Battle of the Builders, our $100K partner pitch competition at UNBOUND in September. He tells us exactly what he wants to see — and his answer is better than just another tech demo. What you'll learn: Why trust is the biggest gap between AI experiment and production—and how Agent Hub and Agent Builder are built to close it How context works in HubSpot and why the distance between context and action is zero What makes Agent Builder different from general purpose AI platforms and external automation tools Why your agents and your CRM being the same thing changes what's possible What Adam wants to see in Battle of the Builders pitches Partners, learn more about our $100k Battle of the Builders here: https://unbound.hubspot.com/sessions/... And then submit your pitch here: https://form.asana.com/?k=ddZ4xDc0deV... #AgentHub #agentbuilder #hubspotpartner