#77 : TOUT EST MARQUE - MICHEL & AUGUSTIN : l'importance du Packaging et du Design pour une marque !

MICHEL e AUGUUSTIN has established itself in just over twenty years as a leading brand in the French food industry. Founded in 2004 by Michel de Rovira and Augustin Paluel-Marmont, it has built its success on delicious, high-quality products, unconventional marketing and communication, and a strong connection with consumers. Authenticity, humor, and entrepreneurial spirit have allowed the brand to stand out in highly competitive markets. In this episode, François-Xavier Goudemand interviews Aurélie Juillard, 𝐃𝐢𝐫𝐞𝐜𝐭𝐫𝐢𝐜𝐞 𝐚𝐫𝐭𝐢𝐬𝐭𝐢𝐪𝐮𝐞 𝐝𝐞 𝐥𝐚 𝐦𝐚𝐫𝐪𝐮𝐞, to discuss the key stages of its development and the crucial role of packaging. A true signature of MICHEL et AUGUSTIN, the packaging, designed entirely in-house, is conceived as a medium in its own right. Handwritten illustrations, a humorous tone, and a strong visual identity enhance memorability, strengthen the emotional connection with consumers, and increase brand preference. Aurélie Juillard also reveals that 𝐥𝐞𝐬 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠𝐬 𝐞𝐭 𝐥𝐞𝐬 𝐫𝐞𝐜𝐞𝐭𝐭𝐞𝐬 𝐬𝐨𝐧𝐭 𝐭𝐞𝐬𝐭𝐞́𝐬 𝐞𝐧 𝐚𝐦𝐨𝐧𝐭 𝐚𝐮𝐩𝐫𝐞̀𝐬 𝐝𝐞𝐬 𝐜𝐥𝐢𝐞𝐧𝐭𝐬, a surprising practice that fuels innovation. Finally, the brand states that it prioritizes direct dialogue with its consumers rather than adding QR codes to its packaging. Find all episodes on the official website: [www.toutestmarque.fr] --- EVERYTHING IS BRANDED 🎙️: A show presented and hosted by François-Xavier GOUDEMAND. With the support of the Yucatan Agency - https://www.yucatan.fr/ 🎧 Good evening! Find all the episodes on the official website: [www.toutestmarque.fr] --- EVERYTHING IS BRANDED 🎙️: A show created and hosted by François-Xavier GOUDEMAND. With the support of the Yucatan Agency - https://www.yucatan.fr/ ➡️ SUPPORT THE #PODCAST FOR FREE: Subscribe 🔔