Користувачі брешуть? Як насправді проводити UX-дослідження, Research, JTBD та A/B тести

🎙️ The Full Cycle of UX and Product Research: From Hypotheses to Business Impact How to understand what your users really need? Why do some studies change the product, while others remain just beautiful presentations? And how to build a process in which insights really influence product decisions? In the new episode of the podcast, we talk about the full cycle of UX and product research together with Lena Polishchuk - Product & UX Research Consultant, an expert in Global Market Research, JTBD, Category Entry Points and Segmentation. In this episode, we will discuss: ✅ What does the end-to-end research process look like in modern product teams ✅ What research methods to use at different stages of product development ✅ Why research results often do not reach implementation ✅ How to turn insights into product solutions ✅ What role does a researcher play in a modern product team ✅ How research affects business metrics and product development This episode will be useful for: • Product Managers • UX/UI Designers • UX Researchers • Product Owners • Startup Founders • Anyone who creates products based on data and user needs Subscribe to the channel, like and share the episode with colleagues if the topic of product research is close to you. Lena Polishchuk: https://www.linkedin.com/in/lena-po/?... Presentation in the Telegram group: https://t.me/product_people_zhanna 🔗 Useful links: 💬 Telegram: @Zhanna_Product 🚀 PM Community: https://t.me/product_people_zhanna 💼 LinkedIn:   / zhanna-yenikieieva-pm   📸 Instagram:   / zhannaproduct   #UXResearch #ProductManagement #UXDesign #ProductResearch #JTBD #UserResearch #ProductManager #DigitalProduct #ProductDiscovery #UX