The Gap Between Prescribed and Taken | Tamar Sapir from Synchronyx

Tamar Sapir never planned to start a company. As a biochemist, clinical professor, and author of 80+ published papers, her instinct was always to ask questions — not build startups. But the more she studied medication non-adherence, the more she realized no one was solving it in a meaningful way. So she did. In this episode, Tamar walks us through Synchronyx — a platform that turns any medication package into a smart, connected experience using battery-free smart labels. Patients tap their phone, log their dose, and get reminders and support along the way. Care teams get real-time alerts when something goes wrong. We get into why patients really stop taking their medications — and why it's far more systemic than personal. We talk about the 97% compliance rate Synchronx has achieved, what drives it, and why most drop-offs happen in the first month when no one is watching. Tamar also opens up about what she had to unlearn as a scientist turned CEO — including her biggest challenge: letting go of perfectionism and making fast decisions with incomplete information. Five years in, over a million doses tracked, and 40+ health system and pharmacy partners.