The Psychology Of Premium Fitness Branding w/ Alex Garcia & Tatum Brandt

In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve. Want more of our content? Instagram:   / house.of.ag   Instagram:   / tatumbrandt   CHAPTERS: 0:00 Intro 1:10 Why Premium Branding Is Harder Than Ever 2:18 The Yard: Owning a Signature Term 5:23 Budget Brands Explain, Premium Brands Withhold 8:27 Perks Are Not Positioning 10:04 The Collective: Manufacturing Exclusivity 13:23 The Premium Funnel That Closed Like Crazy 15:00 Zero Paid Ads — The Organic Content Strategy 18:30 Preserving Brand Integrity Through Franchising 23:30 Consistency Over Novelty 25:24 Why Every Touchpoint Matters 30:02 What's Next: Going to The Yard