Multifamily Market Outlook 2026–2028 | Jamie Self of Greystar on Rent, Value Add & PropTech

After years of new supply flooding the market, what does the multifamily landscape actually look like heading into 2027 and 2028? Jamie Self, operator leader at Greystar — one of the largest multifamily firms in the world — breaks down the rent trends, value-add cycle, technology shifts, and what smart operators are doing right now to stay ahead. ── WHAT WE COVER ── • Why the DFW market saw rent stagnation and inversion after years of 3–5% annual growth • How the COVID construction pause created a supply glut that's still being absorbed • Why value-add nearly disappeared and why it's coming back in 2027–2028 • The difference between cosmetic value-add (interiors) and infrastructure value-add (roofing, AC, common areas) • Mixed-use and walkability as a competitive advantage — restaurants, bars, and mini markets inside apartment communities • How self-checkout mini markets work: vendor economics, profit sharing, and zero staffing cost to ownership • The shift toward touchless, independent resident experiences post-COVID • How operators use PMS systems, marketing data, and comp analysis to make pricing decisions • Greystar's outlook: optimism for late 2026, recovery in 2027–2028 ── ABOUT JAMIE SELF ── Jamie Self is an operator leader at Greystar with 20 years in multifamily property management. She has worked across both operations and construction, with deep experience in ground-up new development and stabilized assets in the Dallas–Fort Worth market. ── ABOUT BEYOND WALL STREET ── Beyond Wall Street Podcast connects investors, operators, and business owners in the alternative investment space. New episodes every week. 🔔 Subscribe for more conversations with operators and investors in real estate, private equity, and beyond. Sponsored by America's Smart Homes & Businesses — AI-powered predictive analytics for AC maintenance and generator solutions. Single family, multifamily, and light commercial. Visit ashandb.com. ⚠️ DISCLAIMER: This podcast is for educational and informational purposes only. Nothing discussed constitutes investment advice, a solicitation, or a recommendation to buy or sell any security or investment product. Alternative investments involve significant risk and are typically available only to accredited investors. Past performance is not indicative of future results. Consult a qualified financial advisor, attorney, or tax professional before making any investment decision. The views expressed by guests are their own and do not represent those of Beyond Wall Street Podcast or its host. #MultifamilyRealEstate #PropertyManagement #RealEstatePodcast #ValueAdd #Greystar #RealEstateInvesting #DFWRealEstate #ApartmentInvesting #PropTech #BeyondWallStreet