Pitch perfect: a simple way to tell people what your business does

Ever been at a networking event, someone asks “So, what do you do?” and you hear yourself drift into a foggy explanation about platforms, integrations, methodologies and… their eyes glaze over? We’ve all been there. Most of us over-explain the how and undersell the why. The good news: there’s a dead simple way to fix it! Just three prompts and you'll nail your next pitch. Try it out for yourself and let us know in the comments how you get on! The article based on this conversation has loads more examples and a handy written reminder of the framework - take a look here: https://nzira.org/pitch-perfect-simpl...