Coach’s $4B Comeback?
Coach was once the punchline of luxury fashion—but now, it’s the it brand on TikTok, embraced by Gen Z and making billions in the process. Whether you’re into fashion, luxury marketing, or brand strategy, this video is for you. Chapters: 0:00 Intro 1:02 Coach's Downfall: When Luxury Lost Its Luster 2:15 Gen Z’s Role in the Rebrand 3:45 Marketing Strategy That Worked 5:45 Coach and Tapestry Inc. Breakdown 8:45 Can Coach Keep Winning? 10:25 Consultant Tips for Long-Term Growth Subscribe for weekly deep dives on fashion, luxury psychology, and smart spending.
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