Sales and marketing misalignment: How RevOps and culture can help fix it

Sales and marketing misalignment is one of the biggest (and most expensive) problems facing modern go-to-market teams. It slows down deals, creates internal friction, and leads to inevitable revenue loss. In this episode of Closing Time, we are joined for a second time by the author of Create Togetherness, Jeff Davis, so he can finish sharing the final two of his five big ideas around sales and marketing alignment: why RevOps is responsible for creating one source of truth and how culture is the foundation for sustainable alignment. Jeff breaks down what has changed in the modern buying landscape—and why GTM teams can no longer afford to operate in silos. If you’re navigating misalignment, struggling to scale your revenue engine, or looking to strengthen sales and marketing collaboration, this episode is for you. Explore Unbounce's go-to-market solutions: https://unbounce.com/go-to-market-sol... Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect with Jeff Davis:   / meetjeffdavis   Connect with Val Riley:   / valerie-riley-marketer   00:00 Introduction 00:55 Recent changes 04:07 Role of RevOps 08:18 Role of culture 11:27 Healthy vs unhealthy culture 18:54 Comparison 21:13 Final words #salesandmarketingmisalignment #revopsstrategy #revenueoperations