IP at Lunch: Empowering Entrepreneurs, Creators, and Small Businesses

Why does intellectual property (IP) actually matter for your business? In this final episode of the IP at Lunch series, attorney James D. Greenwood and IP attorney Phillip Schieffer break down the real-world importance of intellectual property for startups, entrepreneurs, and small businesses. From trademarks and copyrights to patents and trade secrets, this session ties everything together—focusing on how IP creates value, protects your business, and drives revenue. ✅ In this video, you’ll learn: What intellectual property is and why it’s a business asset The four main types of IP: trademarks, copyrights, patents, and trade secrets How IP gives your business a competitive advantage Why trademarks and copyrights should be part of your business plan Key considerations when budgeting and planning for patents How to identify and protect trade secrets within your company What to do if your business already has IP but lacks formal protection This episode is designed to help business owners think strategically about their intellectual property—whether you’re starting fresh or strengthening an existing business. 📌 Important Disclaimer: This video is for educational purposes only and does not constitute legal advice or create an attorney-client relationship. Always consult a licensed attorney regarding your specific situation.