How Fruitist Built a $1B+ Blueberry Empire
ABOUT: Today's video was a fun one to research + film! Tune in to find out how Fruitist is attempting to turn a commodity (you guessed it - blueberries!) into a brand through vertical integration that's redefining the industry. This video is NOT sponsored. SPECIAL PROJECT: Tired of the lack of food transparency in the US? I'm working to change that. Check it out here: https://shopingri.com CHAPTERS: 0:00 Intro 1:12 From commodity to brand 1:50 Solving berry roulette 2:37 The "moat" 3:03 Pillar #1: Genetics 3:34 Pillar #2: Global farms 4:01 Pillar #3: Data 4:26 Keeping berries fresh 6:16 The $1B business model 6:40 Taste test! Is it worth it? 8:18 What’s next for Fruitist? 9:09 Conclusion 9:59 Bloopers :) RELATED LINKS: DJI Mic Mini: https://amzn.to/4mzU8Lm
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