Inflection Points- "Growing a Tradition" with Jeff Roba, President, Roba Family Farms

Who is this episode for? Whether you’re interested in entrepreneurship, starting or building a business, or considering your own major career move this conversation is for you. About our guest Our guest for this episode is Jeff Roba, President of Roba Family Farms and Lakeland Orchard. What began as a dream started by his parents has steadily grown into one of Northeastern Pennsylvania's favorite year-round destinations. In this conversation, we explore Jeff’s unique path back home, how he met his wife Juls while working on the farm, and the unique dynamics that come with working in a family-owned business. This was such a great conversation and covers a wide range of interesting topics. Jeff shares the importance of understanding the difference between value and price when creating a great customer experience, why the simple idea of treating others the way you would want to be treated is a guiding principle for their business, and how “tight feedback loops” help him and his team execute, improve, and adapt. We also discuss how the size of their operation has evolved over the years and what it takes to scale a business while preserving and protecting it's core values. Finally, we talk about everything they have to offer visitors this year, look ahead to the future, and discuss how they plan to continue creating memorable experiences for tens of thousands of families each year. Thanks to Jeff for sitting down with us, and we hope you enjoy the episode! Disclosures: Alliance Wealth Advisors, LLC (“Alliance”) is an SEC Registered investment advisory firm that is independently owned and operated. The information in this interview is provided for informational purposes only and should not be taken as investment, legal, or tax advice. Opinions expressed in this interview are subject to change without notice. It is important to remember that investments in securities involve risk, including the potential loss of principal invested. Past performance is no guarantee of future results and diversification does not guarantee a profit or protect against loss in a declining financial market. Alliance does not guarantee the suitability or potential value of any particular investment or strategy and accepts no liability for reliance on this presentation. Alliance also does not make any representations as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party mentioned in this communication and takes no responsibility. Our guest, Jeff Roba did not receive any compensation for this interview, not otherwise affiliated with, the firm and is a client of Alliance Wealth Advisors at the time of this publication. For more information regarding Alliance, please visit alliancewealthadvisors.com/legal-disclosures.