Sir John Hegarty: Advertising in a Digital Age ...How to be a CEO #podcast

Listen here: https://pod.fo/e/145ccc Sir John Hegarty is an iconic figure in advertising. His career goes back to the 'Mad Men' era of the 1960s and triumphs include his creation of the "Vorsprung Durch Technik" line for Audi. He's also the co-founder of The Garage Soho, an early stage investor and brand builder. In this episode we talk about: The challenges of marketing in an ad-skipping era Why start-ups should create a movement, not a company The evolution of the advertising industry from the 60s to today How technology unleashes creativity, but why a good idea always works Audi's first reaction to "Vorsprung Durch Technic" How to apply for investment by the Garage Soho For more interviews, news and analysis pick up the Evening Standard newspaper or head to standard.co.uk/business