What is Zero Moment of Truth | P&G case study | ZMOT and its importance
This video talks about Zero Moment of Truth and why keeping this in mind is very important. With evolving consumer space and digitalization, ZMOT is playing a great role in shaping the consumer behavior. This video talks about all moments of truth like first moment of truth or FMOT etc. Watch this video to learn about Zero moment of truth and why and how P&G took this really seriously
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