Бизнес в стиле серфинг | Как романтики из Patagonia зарабатывают миллионы и борются за экологию

"...a business can produce food, cure diseases, give people jobs and enrich our lives. It can provide benefits while remaining profitable, and not lose its soul. This is what my book is about" - Yvon Chouinard. Yvon Chouinard is the founder and owner of the American company Patagonia, a manufacturer of sportswear and equipment for outdoor activities. He started his business with the production of rock climbing equipment in the late 1950s. With his own hands, Chouinard made not only the best quality, but also environmentally friendly mountaineering equipment. In 2001, Yvon co-founded the 1% for the Planet movement - an alliance of companies committed to annually donating 1% of their profits to environmental organizations. This book is a manifesto on responsibility and philosophy in business. It will be useful to those who are forced to make difficult decisions in life and business. In addition, you will read about the history of the company, whose founder allows employees to surf during working hours. YouTube link “Patagonia”:    / patagonia   Link to the film Treeline | The Secret Life of Trees:    • Treeline: The Secret Life of Trees | Patag...   CREATE WHATEVER! For any questions, write to [email protected] HRONICA STUDIO:   / hronica.stu.  . SUBSCRIBE AND BE THE FIRST TO KNOW ABOUT OUR NEWS HERE: Andriy Fedoriv Instagram —   / andriyfedoriv   Andriy Fedoriv Facebook —   / andriy.fedoriv   #FEDORIVVLOG