SaaS Customer Acquisition Theory

Check out all my SaaS templates: https://www.smarthelping.com/p/as-ser... I thought this was a really good point about modeling SaaS and recurring revenue businesses. The relationship between customer acquisition cost, retention, and average revenue per account is vital to understand. As we see in the video, cheap customers can end up being much more expensive than customers that had higher initial CaCs. You can hire me for custom work here: https://www.smarthelping.com/p/contac... Get the Super Smart Bundle here: https://www.smarthelping.com/p/the-su...