Douglas Atkin // BELONG: How to Create Enviable Commitment to any Brand or Company
Back for an encore performance after his top-rated speech at The Gathering 2019, Douglas shares examples from Airbnb, Apple, Harley and other beloved brands included in his book, "The Culting of Brands", to better equip the audience with ideas and tools that will create heightened levels of belonging by implementing key principles and practices at the heart of any brand or company, or community.
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