Encrypted Minds - SansOx | Episode 020

80% of wastewater returns to nature untreated. Why are we ignoring this crisis? In this episode, international water-technology entrepreneur Mikael Seppälä (Mikki) shares his journey, his innovations, and his vision for water management around the world. Discover how his company SansOx is helping deliver cleaner water and more sustainable solutions, and learn why water plays such a crucial role for our planet. We dig into the global water crisis, the hidden cost of plastic bottles, the economics of water treatment, and what it really takes to build a sustainable business in this space. Whether you care about the environment, entrepreneurship, or the future of clean water, there's something here for you. 🎧 In this conversation: Mikki's path into water innovation What SansOx does in the water-treatment industry The global water problem, and possible solutions The impact of water consumption and plastic waste Innovations in water purification and energy efficiency The role of consumers and regulation in water management 💬 A few highlights: "Why do people even drink water out of plastic bottles?" "We use 10% of the water we actually consume." "Water is so easy that we stop seeing it." Website: https://www.sansox.fi/ https://levelup-sales.nl/