The Courage to Cut | Vaani Chugh | TEDxIMTGhaziabad

Eight crores burned, investor sheets full of "no," and a brand that looked like it was growing while quietly bleeding cash. Vaani Chugh built D'chica Essentials through persistence, then had to reckon with the fact that persistence was the problem. This talk is about what she calls subtractive courage: the harder, less celebrated work of cutting what no longer serves you, even when it once made you successful. Vaani Chugh is Co-Founder and Director of D'chica Essentials, a women's essentials brand built around comfort and dignity in intimate care. She began her career in journalism at Star News, IBN7, and TV Today, then moved into marketing consulting before founding D'chica. The business is now profitable. Getting there required burning through those eight crores, a round of layoffs, and a willingness to dismantle what wasn't working. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx