EDDIE HEARN IS DROPPING THE BALL?! Xander vs Boots Promotion Looks HORRIBLE 👀🔥

Xander Zayas vs Jaron “Boots” Ennis should feel like a major moment in the welterweight division, but the promotion around this fight has been looking weak. Where is the pressure? Where is the storyline? Where is the buildup? You have a young undefeated fighter in Xander, one of the most dangerous names in Boots Ennis, and a fight that could shake up the division — but somehow it feels like nobody is making the public care enough. So what is Eddie Hearn doing? Is Matchroom missing a major opportunity, or is this another example of boxing having a big fight but not giving it the big-fight treatment? In this video, we break down why the promotion feels flat, what should be happening, and why Xander vs Boots deserves way more attention than it’s getting. BFTB Boxing — Facts Over Feelings.