쿠팡 광고비가 안 탄다? 6월부터 썸네일이 생존 문제입니다

Live Schedule: Saturday, June 6, 10:00 PM Recently, there has been an increasing number of cases where ad costs are not being fully utilized or impressions are decreasing while running Coupang ads. While Coupang has previously recommended white backgrounds and cutout thumbnails for featured images, in actual ad operations, thumbnails with backgrounds often yielded higher click-through and conversion rates. However, the atmosphere has begun to change in June. Now, thumbnails are no longer merely a matter of selecting an image to increase conversion rates; they can become a matter of ad survival that determines whether the ad is displayed properly. In this live session, we will summarize the trends in Coupang's thumbnail policy changes, the causes of the phenomenon where ad costs are not being utilized, and the featured image standards that sellers need to check immediately.