Como CALCULAR o PREÇO DE VENDA do produto e serviço? - Rápido e Fácil, aprenda com o Sebrae!

💰How to calculate the selling price of a product or service. Is your price appropriate? Is it competitive? Visit: https://bit.ly/precodevendayst ➡️Learn more about loans, financing, liquidity, working capital, financial controls, cash flow, and access to credit. All this for free at: https://bit.ly/creditoefinancasyst Need free consulting for your current or future business? Visit https://bit.ly/consultoriaonline_sebr... and schedule now! Free, personalized service with experts! ↩️ 📊  Download a series of 100% FREE Business Spreadsheets for your company NOW: https://bit.ly/planilhas-bonus-yst ↩️ 🚨 100% FREE! Download NOW the new e-book with over 200 customizable message templates to revolutionize the way you communicate with your customers on WhatsApp: 🚨 https://bit.ly/copies-wts-ysa ⭐⭐⭐⭐⭐⭐ What are your expenses? How do you set your selling price? Do you know if you're making a profit or a loss when pricing your product or service? The video focuses on setting the selling price, which will be covered in four parts: 1 – Knowing your business's fixed and variable expenses; 2 – Understanding contribution margin; 3 – Calculating the selling price; 4 – Finding the operational break-even point. So, stay tuned for everything you'll learn in our video on HOW TO PRICE YOUR PRODUCT OR SERVICE. The first part covers concepts about fixed and variable business expenses, and identifies a common mistake made by business owners: prioritizing the quality of the product or service without considering that success doesn't depend solely on this single factor. We cover the organization of accounts and the importance of separating company funds from personal funds. Continuing the explanation of fixed and variable business expenses, we explain: expenses can be separated into costs and expenses, where costs are considered when resources are used to produce a good or service; and expenses are considered when resources are used to manage the business. Expenses, on the other hand, are the resources consumed by the business to purchase a product or service for the production and management of the business. Fixed expenses are defined as expenses that occur even if no product or service is sold in a given period, while variable expenses are expenses that only occur if a product or service is produced and/or sold. This explanation presents tables to help business owners calculate their own business accounts. The second part of the video presents concepts related to contribution margin. The resource used to cover a company's fixed and variable costs is the result of how the entrepreneur manages their business, so that each month they have a contribution margin, which is obtained from the sale of their product or service. The term contribution margin has the same meaning as the term gross profit on sales. It indicates how much is left over from sales for the company to cover its fixed expenses and generate a profit. To calculate the contribution margin, the entrepreneur should perform the following calculation: Contribution margin = sales value – (variable costs + variable expenses). The third part of the video presents content related to calculating the selling price, where it uses José's business, which sells sweets, as an example. Using this example, the selling price is calculated. Next, a tool for calculating the selling price of products with the same price is presented: markup. This is a cost-based pricing method. This way, the entrepreneur can work with more than one markup per product, depending on the profit to be estimated. The video teaches you how to analyze the markup, understand the results, and explain if the selling price is significantly different from competitors' prices. The fourth and final step guides the entrepreneur through finding the break-even point. After calculating the product's selling price, knowing the average margin, and knowing the fixed costs, it will be possible to estimate how much to sell to avoid a loss. Calculating the operational break-even point is crucial and will help the entrepreneur be vigilant about which margin to apply and also when reviewing their fixed costs. Finally, it shows how to calculate profit using the formula: total sales minus total variable costs equals the total margin (surplus) minus fixed costs, which equals the profit. By knowing the fixed and variable costs and determining the desired margin, it will be possible to determine the selling price. ⭐⭐⭐⭐⭐⭐ 🚀 Join the LARGEST WhatsApp COMMUNITY of Entrepreneurs in Brazil: EIXO Sebrae Community: https://bit.ly/eixosebraeyst #finance #company #sebrae #sebraetalks