Why Smart Women With Real Businesses Are Still Posting The Wrong Content (And How to Stop)

If your content is landing on the wrong person — or not landing at all — this might be the most important 25 minutes you watch this week. Dr. Sam Ritz is a physical therapist turned women's health coach who helps female founders optimize their health while building their businesses. She's been creating content for years — and yet something wasn't clicking. The audience coming in wasn't the audience she was built for. In this live strategy session, Amanda and Danielle from Playbook Marketing diagnose exactly what's happening — and it's not what most marketing coaches would tell you. What we cover in this session: Why 'gym girly' content attracts the wrong audience even when your work is deep and transformational The difference between problem-aware content and solution-aware content — and which one most coaches are accidentally skipping How to pull your best marketing language directly from client transcripts Why LinkedIn might be more valuable than Instagram for health practitioners targeting female founders The messaging shift that turns followers into discovery calls Timestamps: 0:00 — Why Instagram Live changed (and what we're doing instead) 2:37 — Dr. Sam introduces her business and mission 3:40 — The real marketing challenge: messaging that feels too surface-level 7:42 — What Danielle spotted in Sam's content immediately 11:05 — 'I go to war for you' — and why that's your headline 14:33 — How to pull content from client transcripts using AI 18:23 — Repurposing strategy for LinkedIn vs Instagram 22:40 — Why Playbook recommends YouTube over TikTok for this niche 25:33 — Recap and action steps