Marco Masoli (Atlantic): "Se fa già live, ti sei mosso troppo tardi" | SPOT Il Podcast #11

Marco Masoli on SPOT The Podcast discusses becoming a record producer today: from graduating from Bocconi University to leading Atlantic Records, Italy's strongest label in 2026. Marco Masoli, label director of Atlantic Records Italy (Warner Music), was a guest on SPOT - The Podcast, recorded live at the Spot Music Fest in Bareggio. With Michele Monina and Massimiliano Longo, he recounts an unusual journey, from banking consultancy to recording, and explains how the A&R profession really works: what matters in scouting, how much weight do numbers have, and why intuition and word of mouth still beat artificial intelligence. Subscribe to the All Music Italia channel to never miss SPOT interviews: https://www.youtube.com/@Allmusicital... CHAPTERS 00:00 "You Don't Show Up in a Record Company Wearing a Jacket" 00:17 Marco Masoli, Guest on SPOT - The Podcast 01:32 The Unusual Journey: From Bocconi to the Banks 03:42 The Spotify Inspiration and the Trap Boom 05:40 Following People More Than Work: DAZN and the Return to Music 06:43 Arriving at Sony in 2021 and Climbing to Atlantic 08:54 Reconciling Numbers and the Emotion of a Song 10:58 The Chameleon Record Producer: From Geolier to Annalisa 12:04 Being Credible for the Artist You Want to Sign 14:33 How Scouting Has Changed: From Clubs to Social Media 16:44 Word of Mouth, the Method That Counts Forever 5:56 PM Artificial intelligence that doesn't yet know how to scout 7:41 PM Atlantic and the pressure of numbers 11:34 PM The portrait of a passionate record producer Hosts: Michele Monina and Massimiliano Longo Guest: Marco Masoli A project by: SPOT Music Fest Created and produced by: Miró BR Productions by Rosa Bulfaro Media partner: All Music Italia Audio and Lighting Service Vigevano: Lorenzo Fabozzi, Luca Mattias Guggiola, Matteo Miloro Video production coordination Cogese Studio: Lorenzo Carone Video operators: Angelo De Luca, Mattia Giorgio, and Gerardo Guerrieri Location: Parco Arcadia, Bareggio, Milan Artistic, design, and organizational direction: Rosa Bulfaro | Miró BR Productions Official website: spotmusicfest.it Contact: [email protected] #MarcoMasoli #AtlanticRecords #SPOTilPodcast #WarnerMusic #MicheleMonina #AllMusicItalia #musicbusiness #discography #italianmusic #scouting #Geolier #Annalisa #AchilleLauro #musicpodcast #musicindustry #massimilianolongo