I Studied Every $1B DTC Brand So You Don't Have To

Work with my agency: https://calendly.com/maxwellcopy/disc... Join my email marketing community: https://www.skool.com/email-marketerz... Free docs and guides: https://docs.google.com/document/d/1V... Website: https://www.wellcopy.net/ If you're new to my channel, my name is Max Sturtevant. I'm the founder and CEO of Wellcopy, a premium email marketing agency helping 7-9 figure brands scale with email. And in this video, I broke down the exact 4-part playbook that every $100M+ DTC brand is quietly running - subscriptions, offer stacking, persona-specific funnels, and email/SMS frequency - and if you're missing even two of these, you're leaving serious money on the table. We've seen this play out across $250M+ in email and SMS revenue, so I'm showing you the order to build it, what to prioritize first, and how these patterns compound when they all work together.