How Studio Memberships Can Create Consistent Revenue

On this episode of Glazed Over, Vanessa sits down with Stephanie McGinnis from Ceramics in the City in Denver to dive deep into one of the most impactful revenue opportunities for PYOP studios. They talk through everything you really need to know to make memberships successful - from marketing and pricing, to managing members, creating a dedicated studio space, and setting clear expectations that keep both staff and members happy. This episode is packed with practical, real-world insight for studio owners who will want to add consistent income while building a stronger clay community. If you’ve been curious about memberships but unsure where to start (or how to avoid pitfalls), this episode is for you!