Up Your AI Game: Turning Agentic AI into a Competitive Edge for Your Hotel

This webinar explores how GenAI and agentic AI are transforming the hotel guest journey and day to day operations, from the moment a traveller begins searching to the moment they check out. Drawing on the latest market trends and research across travel and hospitality, Wouter Geerts, Director of Market Research at MEWS, and Jane Pendlebury highlight where the industry is already investing, where it’s still lagging and what this means for your property or brand in 2026 and beyond.