Episode #136: Megan Eckman of Studio MME

On today's episode of the Craft Industry Alliance podcast we're talking about product development and building an embroidery business with my guest, Megan Eckman of Studio MME (https://www.studiomme.com/) . Megan is the owner and head designer of Studio MME (https://www.studiomme.com/) , a company that creates approachable embroidery kits for modern stitchers. After failing her grandmother's embroidery lessons as a kid, she came back to the craft in 2014 and realized it needed a major update. She now makes kits that help others learn embroidery in a fun and easy manner. It's crafting with hand-holding. Over the past five years, she's landed her kits in almost 100 shops across the country, partnered with DMC, hired her husband, and currently runs an embroidery-of-the-month club for her most adoring (and addicted) fans. If you have a product-based business or are thinking of starting one, this episode is for you. Megan shares her real numbers and she isn't afraid to tell us what worked and what didn't. She and her husband now own a creative business that supports them both which is pretty amazing. +++++ This episode is sponsored by the Craft in Style subscription box (https://www.popshopamerica.com/shop/s...) by Pop Shop America. The Craft in Style subscription box allows you to explore lots of fresh and stylish crafting and different techniques from terrariums to chalkboard lettering, from watercolors to paper marbling. Choose from one month, three months, and beyond; the longer the subscription, the more a subscriber can save on the box price. Every Craft in Style Box (https://www.popshopamerica.com/shop/s...) is super stylish and beginner friendly. Boxes ship within three business days so you don't have to wait like other boxes! It's a fun way to craft every month without spending a fortune and you won't end up with extra supplies you don't need. +++++ Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.   To get the full show notes for this episode, visit Craft Industry Alliance (https://www.craftindustryalliance.org/) where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.